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Arikui - A Dubious User Detection System for Online Dating in Japan

James Neve ; Ivan Palomares (2018) — 2018 IEEE International Conference on Systems, Man, and Cybernetics (SMC)

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Synopsis

This publication introduces Arikui, a dubious-user detection system designed for a Japanese online dating service. The authors frame the problem as distinguishing accounts used for purposes beyond dating—such as sales or multi-level marketing—from genuine users. The approach combines three data streams: profile data, early user behavior within the first hours after registration, and external social-media data (Facebook) to assess a user’s likelihood of being a spammer. The system aims to enable rapid, early-stage detection (within about 24 hours of registration) so that dubious users can be flagged before exchanging contact details or meeting, thereby reducing potential harm to other users and easing workloads for customer service. The technical solution comprises three components: a profile filter, a behavior filter, and a data-processing pipeline implemented as Python models on cloud infrastructure. The profile filter uses a random forest classifier trained on structured profile fields and free-text data, with a dataset that includes labeled dubious users. The behavior filter analyzes temporal patterns of activity, using a convolutional neural network to capture how behavior evolves over time, such as heightened activity shortly after joining and early initiation of conversations. The authors report that the profile filter achieved high cross-validated accuracy on their data, and the behavior filter achieved slightly higher accuracy under cross-validation. Combined, the system feeds alerts to customer-service personnel who review and mark accounts as dubious or normal. The authors acknowledge limitations inherent in their setting, including unbalanced class distributions and imperfect data quality, which can produce false positives. They suggest improvements such as larger training sets and longer temporal analysis, while emphasizing the system’s practical value in reducing exposure to dubious users within Eureka’s Pairs service.

Identified Gaps

The study identifies unresolved operational and measurement gaps: the true prevalence of dubious users is unknown because unreported users may remain undetected; severe class imbalance produces many false positives at practical thresholds; and the available training set was too small for image-based neural-network analysis or separate gender-specific behavioral models.

Methods

Using data from Japan's Pairs dating app, the authors built a deployed early-warning system combining a random-forest profile filter and a convolutional neural-network behavioral filter. The profile model used 30,000 customer-service-labeled dubious users and 30,000 normal users, split 90/10 for training and testing. It incorporated profile, Facebook, and text-derived features. The behavioral model used hourly profile updates, likes, and message activity during the first 24 hours. Customer-service staff reviewed system alerts.

Limitations

Customer-service labels likely missed some dubious users, meaning the normal-user data may contain mislabeled cases. Balanced cross-validation accuracy did not translate directly to live deployment because dubious users were a small, unknown fraction of users, creating substantial false positives. The 30,000 dubious-user examples constrained model options, including separate models by gender and image analysis. The true number of undetected spammers could not be estimated.

Future Work

Increase the training set to support potentially more accurate or alternative models. Evaluate image-based detection using profile photos when sufficient training data are available. Assess behavioral data over periods longer than 24 hours, balancing possible accuracy gains against the operational need for early intervention.

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