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Social-Guard: Detecting Scammers in Online Dating

Suhaib Al-Rousan ; Abdullah Abuhussein ; Faisal Alsubaei ; Ozkan Kahveci ; Hazem Farra ; Sajjan Shiva (2020) — 2020 IEEE International Conference on Electro Information Technology (EIT)

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Synopsis

Social-Guard: Detecting Scammers in Online Dating presents a tool designed to help users of online dating platforms identify potential scammers. The authors frame the problem as a safety and authenticity challenge on dating sites and propose an image- and evidence-based approach to support users in making safer interactions. The tool operates through two main indicators. First, the Celebrity Photo Indicator uses deep learning-based image analysis via AWS Rekognition and Google Vision to determine whether photos in a suspect profile belong to a celebrity, returning a confidence-based result. Second, the Photo Online Existence Indicator checks whether photos from a suspect profile exist elsewhere on the Internet, providing URLs where matching images were found when possible. The workflow requires the user to log into their dating platform through Social-Guard, paste the suspect profile link, and receive a dashboard-style output that summarizes the indicators and potential scam likelihood. The authors report an evaluation framework centered on cases involving celebrity photos and non-celebrity photos, including examples of true positives, false positives, true negatives, and false negatives. They discuss how the two indicators complement each other, with the second indicator aiding decision-making when the first yields uncertain results. The discussion also notes limitations related to facial recognition challenges, such as obfuscated or altered images, and acknowledges plans to expand indicators and platforms. The work positions Social-Guard as a tool to raise awareness and support safer user interactions on dating sites, rather than providing definitive determinations of fraud.

Identified Gaps

Existing approaches either rely on trained data that may miss newly created fake profiles, focus on bot-created or cross-platform profiles, or use incomplete indicators. The paper identifies a lack of a user-facing means to verify suspect dating profiles against external image databases. Image-only indicators also cannot definitively establish that a profile owner is a scammer.

Methods

The authors developed Social-Guard, a web-based prototype that extracts photos from a supplied dating-profile link. It uses AWS Rekognition to identify celebrity faces and Google Vision to locate matching images online, then displays indicators and URLs on a dashboard. Evaluation used author-created OkCupid fake profiles containing celebrity and non-celebrity images, including online and unpublished photos, and examined true/false positive and negative cases.

Limitations

The authors assume profiles using celebrity photos are scams, although some users may use such images without intent to harm. Recently uploaded photos may not yet be indexed, producing false indications that they are absent online. Web information and URLs can be inaccurate or duplicated. Facial recognition can be affected by pose, facial obstruction, makeup, and appearance changes. The tool also requires a copyable profile link and is not publicly available.

Future Work

Add further scam indicators to improve prediction and certainty, including API confidence scores and demographic consistency checks. Compare additional AI image and video analysis APIs. Develop a way for smartphone-app users to submit profile photos when profile links cannot be copied. Extend scammer-indicator research to classified-ad sites and forums.

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