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Can I believe you? Establishing Trust in Computer Mediated Introductions

Borke Obada-Obieh ; Anil Somayaji (2017) — Proceedings of the 2017 New Security Paradigms Workshop (NSPW 2017)

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Synopsis

This publication critically examines how trust is established in computer mediated introductions (CMI), defined as online interactions between strangers that aim to lead to in-person meetings. The authors distinguish two CMIs: business CMIs, where online introductions precede offline transactions for goods or services, and personal CMIs, where introductions are for social connections or dating. They argue that trust signals that work in routine online business interactions do not reliably translate to personal CMIs, where risk and stakes in a real-life meeting are higher. The work analyzes trust mechanisms across three dating platforms—Match.com, Plenty of Fish (POF), and Tinder—and situates them within a broader literature on reputation, identity authenticity, and privacy in online dating. Methodologically, the authors conduct a structured comparison of how these platforms handle trust signals, including information requirements, identity verification, protection of user data, and mechanisms for handling blocking and privacy. They also synthesize findings from prior research on multimedia cues, reputation systems, and cryptographic approaches relevant to CMIs. The core finding is that existing mechanisms on these sites do not provide robust, trustworthy assurances about who a potential date truly is, or about the safety of meeting offline. The paper argues that attackers can exploit gaps such as unverifiable identities, incomplete or easily falsified profiles, and cross-platform privacy weaknesses, and that even paid tiers or social-media-based verification do not fully solve the problem. To address these gaps, the authors propose alternative trust mechanisms for personal CMIs, including live, on-site verification steps, multimedia authentication features, and clearer “verified” status indicators. They emphasize evaluating proposed measures with user studies and caution about scale, privacy, and potential new avenues for misuse. The work stops short of prescribing definitive solutions, instead outlining a research agenda to strengthen trust in computer mediated introductions.

Identified Gaps

Computer-mediated introductions are presented as an understudied computer-security problem. Existing dating-platform trust signals, including profiles, photos, social-media accounts, login activity, and completeness indicators, are described as easily manufactured and insufficient against malicious actors. The paper also identifies a lack of effective ways to obtain adequate user feedback after offline meetings.

Methods

The paper develops a threat model for online dating and critically analyzes trust mechanisms on Match.com, Plenty of Fish, and Tinder. It compares observed platform features with an idealized set of introduction-service responsibilities, synthesizes relevant trust and reputation literature, and proposes alternative mechanisms for identity verification, communication, safety response, and interaction ratings.

Limitations

This is a conceptual and comparative analysis rather than a direct evaluation of user outcomes or offender behavior. Its platform assessment is limited to three services and the features described at the time of study. The authors state that evaluating new mechanisms through post-meeting user feedback would be difficult because feedback incentives are weak and research faces cost, scale, and invasiveness challenges.

Future Work

Conduct user studies and develop technical mechanisms specialized for computer-mediated introductions. Evaluate whether proposed security mechanisms improve online-dating safety, ideally using feedback after offline meetings. Develop effective, scalable, and minimally invasive methods for obtaining post-meeting feedback so patterns of fraud or misrepresentation can be addressed.

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