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E-Marketing: Utilizing Social Media and Marketplaces to Start Businesses for Online Love Scam Victims in Indonesia

Original title: E-MARKETING: MEMANFAATKAN MEDIA SOSIAL DAN MARKETPLACE UNTUK MEMULAI BISNIS BAGI KORBAN ONLINE LOVE SCAM DI INDONESIA

Document language: Indonesian. English title translated for RSRC.

Diah Agung Esfandari ; Berlian Primadani Satria Putri (2021) — Charity

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DOI: 10.25124/charity.v4i2a.4236 (opens in a new tab)

Type:   Journal Article
Country:   Indonesia
Tags:   AI-Enabled Fraud, Community Service, E Marketing, Financial Recovery, Indonesia, Marketplace, Marketplaces, Online Love Scam, Romance Fraud Victims, Romance Scams, Social Media, Victim Support
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Synopsis

            
A community-service training was delivered via Zoom on 13 February 2021 to 165 members of the Waspada Scammer Cinta (WSC) community. The training taught participants to use social media and e-marketing to start low-capital businesses, aiming to restore confidence in social-media use and support financial survival after scam losses. Victims experience emotional harm, reduced self-esteem, and depleted savings. The reported outcomes included new businesses created by participants, including a bracelet business ready for social-media marketing and advertising. The activity was a single Zoom-based community-service session for WSC members, and the reported outcomes are illustrative rather than systematically measured.

          

        
                  

            
Identified Gaps

            
Indonesia’s cybercrime system did not provide a selectable online-love-scam reporting category, causing victims to report under related categories. Indonesian public reporting also lacked total-loss information. The paper further identifies scarce public information about online love scams and slow government/police response and assistance.

          

        
                  

            
Methods

            
A community-service training was delivered via Zoom on 13 February 2021 to 165 members of the Waspada Scammer Cinta (WSC) community. The training taught participants to use social media and e-marketing to start low-capital businesses, aiming to restore confidence in social-media use and support financial survival after scam losses. The authors report participant feedback, continuing contact with trainers, and examples of newly created businesses.

          

        
                  

            
Limitations

            
The activity was a single Zoom-based community-service session for WSC members, and the reported outcomes are illustrative rather than systematically measured. The paper reports that many victims remained unable to move beyond traumatic experiences, indicating that the business-focused training alone did not meet all psychological recovery needs.

          

        
                  

            
Future Work

            
Conduct further community-service activities that provide more in-depth restoration of victims’ trust, including more personal, one-on-one mentoring. These activities should support psychological as well as financial recovery and enable victims to use social-media applications safely and appropriately.

          

              

    
    

        
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