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The Industrialization of Messaging Scams in the LLM Era

Gilad Gressel ; Rahul Pankajakshan ; Ling Li ; Ivan Franceschini ; Krishnashree Achuthan ; Yisroel Mirsky (2026) — Workshop on security implications of Deepfakes and Cheapfakes (WDC ’26), June 1–5, 2026, Bangalore, India

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Synopsis

This publication examines how large language models (LLMs) are transforming messaging scams into scalable, prolonged, text-based operations. The authors define messaging scams as social-engineering campaigns conducted through ongoing dialogue over text channels, including romance, authority impersonation, investment schemes, and other fraud types. They argue that LLMs enable core advantages for scammers—scalability, multilingual reach, and the ability to tailor tone and tactics in real time—by maintaining many conversations in parallel, translating across languages, and adapting to victims’ responses. To ground their analysis, the authors present a two-pronged approach. First, they systematize a landscape of scam families and delineate a lifecycle and taxonomy that capture the interdependent stages of initiation, framing, grooming, constraint, and extraction. They emphasize that the conversational channel is the mechanism of attack, not merely a medium for fraud, and highlight how automation can centralize labor while preserving human handoffs at critical moments. Second, they report on an insider, field-based study of Southeast Asian scam compounds using 145 interviews with operators and managers conducted between 2022 and 2026. The study reveals organizational structures, labor division, standardized scripts, and extended use of AI specialists who deploy LLMs to polish language, translate content, and generate context-aware replies. The findings suggest that LLM-enabled automation is already reshaping how these scams operate, enabling broader scale and greater consistency, with extraction remaining a high-stakes human activity. The authors discuss defense imperatives, including shifting from per-message detection to trajectory-based monitoring, increasing public awareness and verification norms, and disrupting the financial and infrastructural pipelines that sustain these networks.

Identified Gaps

The paper identifies limited attention to LLM-enabled messaging scams and argues that existing content moderation, turn-level detection, and model-side malicious-intent monitoring are poorly suited to long, benign-looking grooming conversations. It highlights the need for defenses that identify behavioral trajectories and cross-channel handoffs rather than isolated suspicious messages.

Methods

The study used a qualitative insider investigation of Southeast Asia-based scam compounds. From 2022 to 2026, researchers conducted semi-structured interviews with 145 insiders, including 115 low-level operators and 30 higher-level personnel, plus five victims. Recruitment was purposive and trauma-informed through NGOs, survivor networks, and field contacts. Data were captured in detailed field notes and post-interview memos, then analyzed through iterative thematic analysis; a subset yielded Cohen's kappa of 0.82.

Limitations

Evidence relies on self-reported insider accounts, which may involve recall bias or motivated framing. Interviews were not audio- or video-recorded for safety, limiting the available record. Higher-level personnel were constrained by safety considerations and may be underrepresented. Findings focus on Southeast Asia-based compounds and may not generalize to other regions or organizational models. Because 2022–2026 was a period of rapid LLM adoption, observed AI practices may change quickly.

Future Work

Research should develop long-horizon, trajectory-level detection for conversational scam patterns; assess user-facing challenge-response and verification tools; and revisit the taxonomy as scam tooling and playbooks evolve. The paper also calls for research on behavioral detection that can distinguish benign rapport from grooming that scaffolds financial exploitation.

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